Lecture title: PRINCIPLES OF PUBLIC RELATIONS (LECTURE NOTE)

Dr Ate Asan Andrew   (Published 2017)

Dr Asan Andrew
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Lecture Note

INTENDED LEARNING OUTCOMES
At the completion of this course, students are expected to:
1. Understand meaning of Public Relations
2. Know the Origin of Public Relations
3. Know the relationship between Public Relations, Marketing and Advertising
4. Know the functions and strategies of Public Relations
5. To apply the concept of Public Relations in Persuasion Propaganda and Public Opinion scenarios


Item Type: Lecture note(non-copyrighted)
Format: PDF document,   393.76 KB
Copyright: Creative Commons LicenseCreative Commons license
Keywords: PRINCIPLES OF PUBLIC RELATIONS
Department: English and Mass Communication
Field of Study: Mass communication
Uploaded By: Uddin Osemengbe Oyaimare
Date Added: 27 Nov 2017 2:14pm
Last Modified: 27 Nov 2017
Lecture URL: http://edouniversity.edu.ng/oer/lecturenotes/principles_of_public_relations_lecture_note


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